MY WORK

 

Coca-Cola

I was tapped by Headmint Global Strategy to be the on-site creative for a week long engagement where we led thirty of Coca-Cola’s global creative and marketing teams through a series of tools designed to align Coca-Cola’s outward facing efforts. Read more about it…

 

Prince’s Hot Chicken

Ever heard of Nashville hot chicken? You can thank Prince’s for that. The legendary brand is more than fiery flavor, it’s a Nashville community pillar. They needed a scalable identity to grow their reach. See what we ended up with…

 

Gaslight Vapor

The e-cigarette industry is tricky. Branding and marketing of any kind has become a massive challenge. But it was a challenge that I wanted to take on. The struggle was real…

 

Bongo Java

I grew up in Nashville, and when Bongo Java, Nashville’s original organic and fair-trade coffee roaster, reached out to me to help redesign their coffee bags and build out their brand, I was honored. You can read about the process here (…or go to a Whole Foods and see for yourself.)

 

Mighty Ally

It’s never easy creating a long-term scalable identity system, but because I shared this purpose-led company’s vision, the process was life-giving. Learn more about it…

 

IndieNash

How do you create a grassroots brand that encourages a movement? Easy. You just build a team of top-notch, award-winning brand strategists and marketers to help you do it. See how I did it…