Prince’s Hot Chicken

Identity Design

When I was asked to create a logo for Prince’s Hot Chicken, I was honored. This Nashville brand is a legend in Music City and around the globe. Right away I knew that I had to be careful with their identity.

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Keeping a NASHVILLE tradition intact

The last thing anyone wants is to see their favorite brand totally reimagined and then lose the thing that made that brand special. Prince’s was no exception. I wanted to make sure they had an identity that would allow them to scale while at the same time maintaining their original spirit.

Prince’s didn’t really have a logo when they asked for my help. At the original location, they had a depiction of Thorton Prince painted on their window along with their name. Through surveying customers, we learned that this window was the closest thing Prince’s had to a recognizable visual identity. So that’s where I started.

 
The existing Prince’s branding.

The existing Prince’s branding.

The text I designed based on the original.

The text I designed based on the original.

Prince’s head illustrated directly from the window painting.

Prince’s head illustrated directly from the window painting.

Prince’s head updated and refined.

Prince’s head updated and refined.

I took a few photos of the window and went to work vectorizing the letterforms. I did the same with Prince’s head. I kept the final logo type as close to the original letters as I could while making sure it was still readable. I also updated the head to be cleaner and more refined while also making it a more recognizable identity that could grow and scale with the business.