Wellabe

Merging four successful brands into one.

A marketing agency needed some web help, so they brought me and Love and Science in to help merge an insurance powerhouse with multiple brands, identities, and web properties into one superbrand.

The existing sites had a collective authority that we didn’t want to lose, so we focused on domain authority preservation and SEO to kick the project off. Then, as the project lead and creative director, I used their copious amounts of analytics data to create sitemaps, wireframes, priority guides, and then design to introduce the new brand identity.

I put together a fantastic team of UX designers to help get the project done.