Tennessee Craft Beer


TN Craft Beer Magazine

Craft design for Craft beer

Craft beer is an exploding industry in Tennessee. And where there’s that much interest, there needs to be a trade magazine. TNCB took on the task, but after the first couple of years, they were in need of some serious help. They had a good magazine with a solid following, but they wanted to take their brand to the next level.

My work

• Brand Architecture
• Logo Design
• Masthead Design

Before / After

I helped them restructure their brand to allow for scalability and the ability to release products under a unified name. Along with that, I redesigned their flagship product and created a more impactful aesthetic. After their new launch, their readership increased exponetionally along with their ad sales.