Capacity Southeast Agency


Capacity Southeast Agency

Branding across print and web. GDUSA award winner.

What do you get when you mix a tough as nails, top notch, experienced staff of all women insurance brokers with the commercial trucking industry? Capacity Southeast: Truck insurance, workers’ compensation, and everything in between.

My work

• Logo Design
• Collateral Design
• Responsive Web Design

Primary Logo

These ladies needed a logo that stood out from the rest, sure, but they also needed it to tell their clients that they weren’t going to take shit from anyone. The CEO keeps a pair of brass knuckles on her desk and she wanted that to come through in the logo. The result was a shield with strong “southeast” pointing lines and masculine type.

This logo won a GDUSA award in 2015 for logo design.